BRAND ARCHITECTURE & SPATIAL DESIGN / EVENT EXPERIENCES

Besides my work as an artist, I also work as a Senior Project Manager/Producer, Concept/Spatial Designer in brand architecture and events, I´ve specialized in crafting captivating spatial experiences for temporary exhibitions booths, showrooms, retail spaces and all kinds of events.

Types and Sizes of Experiences I´ve managed:

1. From small to large-scale Trade Shows and Exhibition Stands:

• Size: Events with 500-2,000+ attendees.
• Scope: I have managed all aspects of large international trade shows, from concept development to on-site execution. These events often featured complex, multi-story exhibition stands with integrated digital elements such as interactive displays, VR/AR experiences, and live product demonstrations. Importantly, I’ve created and managed trade show booth concepts that are strategically aligned with the sales and marketing objectives of the client, ensuring that every element serves to enhance brand visibility and drive business outcomes.

• Clients: Taboola, Criteo, Trade Desk, Jelly Smack, PPRO, WashTec, Uponor, Sintetica, REHAU
• Trade-Shows: Money 20/20, OMR, InnoTrans, IAA, bauma, Agritechnica, Cosmoprof, etc

2. Corporate Conferences and Summits:

• • Size: Conferences with 200-1,000 attendees.
  • Scope: I’ve organized corporate conferences that include keynote presentations, breakout sessions, and networking events. These events often required sophisticated audio-visual setups, custom branding throughout the venue, and seamless logistics to ensure a smooth attendee experience.

• Clients: Coca Cola, Red Bull, BMW, Toyota, Porsche, AUDI, Otis, SCHINDLER, Boehringer Ingelheim, Pfizer, Abbott, BASF, Astellas, Menarini, Sintetica, BearingPoint, Oriente, ING, Siemens, Unilever

3. Hybrid Events (Digital and In-Person):

• • Size: Varied between 300-1,500 participants.
  • Scope: These events combined in-person attendance with live-streamed content and virtual networking. I managed the integration of technology platforms, ensuring a cohesive experience for both live and remote participants.

• Clients: Coca Cola, Red Bull, BMW, Toyota, Porsche, AUDI, Otis, SCHINDLER, Boehringer Ingelheim, Pfizer, Abbott, BASF, Astellas, Menarini, Sintetica, BearingPoint, Oriente, ING, Siemens, Unilever

4. Product Launches and Press Events:

• • Size: Typically 100-500 attendees.
  • Scope: I have coordinated high-impact product launches that involved live demonstrations, media coverage, and influencer engagement. These events were designed to create a buzz around the product through creative presentations and immersive brand experiences.

• Clients: BearingPoint, Oriente, ING, Siemens, Unilever, PATRIZIA, Schwarzkopf, Revlon, Philip Morris International

5. Workshops and Executive Retreats:

• • Size: Smaller, more intimate gatherings of 8-100 participants.
  • Scope: I’ve managed workshops and retreats that focus on team building, strategic planning, and executive training. These events often featured bespoke activities, luxury accommodations, and carefully curated content to meet specific business objectives.
  • Clients: Roku Gin, Philip Morris International, ING, Siemens, Unilever, Boehringer Ingelheim, Pfizer, Abbott, BASF, Astellas, Menarini

6. Creative Gala Dinners:

• Size: Typically 150-800 attendees.
• Scope: I’ve designed and managed elegant and creative gala dinners that combine fine dining with immersive brand storytelling. These events often include thematic decor, live entertainment, and unique engagement elements that create a memorable experience for attendees while reinforcing the client’s brand message.

Unique and Particularly Successful Elements:

1. Interactive and Immersive Experiences:
   • Highlight: Attendees particularly enjoyed the integration of interactive technologies such as VR and AR. For example, at a trade show, I developed an AR experience where attendees could see the inner workings of complex machinery, enhancing their understanding and engagement with the product.
2. Innovative Event Designs:
   • Highlight: One of the key elements that made my events stand out was the use of cutting-edge designs, such as kinetic art installations that I developed using my own innovative folding technique. These installations not only attracted attention but also created memorable brand impressions.
3. Custom Branding and Personalization:
   • Highlight: Attendees appreciated the personalized touches, such as bespoke branding elements and tailored event experiences. For example, at a corporate conference, we created custom-branded networking zones that facilitated more meaningful interactions among participants using a tea-bar as an activator and to get attention for new leads
4. Trade Show Booths Integrated with Sales and Marketing Needs:
   • Highlight: I’ve designed and managed trade show booths that go beyond aesthetics, integrating with the client’s sales and marketing strategies. This approach ensured that the booth design supported lead generation, customer engagement, and brand messaging, making the experience not just visually impressive but also commercially effective.
5. Seamless Integration of Technology:
   • Highlight: The successful integration of apps, websites, and digital engagement tools was a significant factor in the success of hybrid events. Attendees valued the ability to engage in real-time, whether they were attending in person or virtually.
6. Exceptional Logistics and Execution:
   • Highlight: My ability to oversee all logistical aspects, from budgeting to supplier coordination, ensured that events ran smoothly and met client expectations. This attention to detail often resulted in positive feedback regarding the overall organization and professionalism of the events.

CLIENTS:
* Online Markering/Fin-Tech: Taboola, Criteo, The Trade Desk, Jelly Smack, PPRO
* Cosmetics industry: Schwarzkopf, Revlon
* Automotive industry: BMW, Toyota, Porsche, AUDI
* Mechanical engineering: WashTec, Otis, SCHINDLER
* Beverage industry: Coca Cola, Red Bull
* TV industry: HSE24
* Real estate investment: PATRIZIA
* Pharmaceutical and chemical industry: Boehringer Ingelheim, Pfizer, Abbott, BASF, Lilly; Sintetica
* Management consultancy: BearingPoint, ING, Siemens, Unilever